Episode 1 - Stan Efferding

How do you balance having a successful business with the rest of your life – family, friends, and time for yourself? And when you are focusing on your business, how do you make sure that you’re adding value for your clients? Today’s guest has a lot of good ideas. Listen in to hear what Stan Efferding, an IFBB Professional bodybuilder and World Record Holding Powerlifter has to say about his book, the Vertical Diet he created, and running his business. In today’s episode, you’ll hear about how Stan created his system, why compliance matters so much, and how to achieve balance while running a successful business. 

Topics Discussed in Today’s Episode:

• How things have been going during the pandemic
• Whether Stan knew how his system would work when he started
• Whether Stan created copy and past notes for clients as he was building the book
• When Stan realized that the information that he was giving out was a business
• Building relationships in training
• How Stan has created a system that will create money as he goes
• Bad advice that Stan got
• Resources for people who want to create their own businesses
• Compliance with nutrition recommendations
• Major medical markers
• How to work around people not trusting advice from someone who’s not an MD
• How Stan balances his business and the rest of his life
• What “big rocks” means
• The best investment for Stan that was under $1000
• Who Stan goes to for advice
• Rebounds and sustainable eating
• The main people Stan would want to put on the show

Resources:

Business Beyond Performance on Instagram

Email Business Beyond Performance at: [email protected] 

Stan Efferding

Stan on Instagram

Stan on Facebook